20% optimization is not enough
Why your org structure is your biggest AI constraint
In our fifth annual CPO Insights Report, I found something that every CPO should be thinking about: a 20% efficiency gain from AI is no longer enough. And yet that’s exactly where most product organizations are aiming.
AI is a disruptive technology. I’m talking about 4-10x productivity gains, not incremental improvement. The only way I’ve seen teams get there is through integration. That means cross-functional teams unified under the CPO, with product builders who own end-to-end responsibility across the full development lifecycle. Not product over here, engineering over there, and design somewhere else.
Incremental thinking might get you 20%, but integrated thinking gets you 4x. The CPOs I see pulling ahead are redesigning the org structure entirely.
I want to hear where you stand on this. Share this on LinkedIn, tag me, and tell me: is your org still thinking in silos, or have you made the shift?
Know a VP, Sr. Director, or Head of Product who’s setting the standard? Nominations are open for the Product Leader Awards, our recognition for the people who lead product teams. Winners join me for an in-person VIP celebration this September. Click the banner above to nominate.
Check out some of our recent content from top voices in the product space.
CPO Rising Series: Why Remix AI's Former CPO Pressed Pause on Leadership to Build Again
CPO Rising Series: Cartwheel CPO on Building AI into Healthcare Without Breaking Trust
CPO Rising Series: The Product Engineer Is Coming for Every Team
Are you enjoying our Product newsletter? We are always striving to elevate our content and provide ample value. Please share your feedback, questions, and comments.