2024 State of Product: 5 Trends
2024 State of Product: 5 Trends
Products That Count Founder SC Moatti shares 5 product trends to watch for in the coming year
The State of Product in 2024
Over the past year, I've had the opportunity to learn from many thousands of interactions with product professionals. These came in the form of direct conversations or indirectly through reading and listening to the research and content published by Products That Count. Having access to all these insights is a great privilege, and I wanted to summarize and share 5 takeaways with you.
Which brings me to the "2024 State of the Product Conversation: 5 Trends to Watch."
Product is at an inflection point, one that I believe will redefine the landscape of business in the coming year. Here are 5 things to expect in 2024:
Product Ascends to the C-Suite: Chief Product Officers (CPOs) are leading a remarkable 10X surge in influence within Fortune 1000 companies.
The PM Dilemma: Product Managers (PMs) face an existential threat as the line between product management and product operations becomes increasingly crucial.
Data and AI Imperative: The era of data has arrived, and PM leaders must take charge of the data agenda.
Product Emerges as the New Sales: Digital transformations are propelling product teams at Fortune 1000 companies into the limelight.
Empowering PMs: In a bid to foster excellence within the product management community, I'm thrilled to announce a groundbreaking $1.5M fundraising campaign for our nonprofit.
Simply put, the role of product management is evolving at an unprecedented pace. I hope you read this State of Product as a call to action for all product professionals: to adapt, innovate, and lead in this dynamic environment!
Read the full article below. Wishing you a year filled with groundbreaking successes and transformative growth.
2024 Product Awards: Nominate now for Q1
A reminder that nominations for the 2024 Product Awards are open! Submit a great product at the form below for consideration by our stellar Awards Advisory Board. (Also known as the Product Dream Team.)
Q1 nominations close on January 31, 2024.
Don't wait! Click below to nominate a great product today.
Product Talk: Watch-Read-Listen
Each week, we publish videos, podcasts, and articles created by C/VP-level product leaders at some of the most innovative organizations - including Credit Karma, Microsoft, Etsy, and more.
Here are this week's highlights:
Listen on Apple and Spotify: LEGO Education Product VP on Leading Product in the Education Space
Watch: Rubrik Product VP on Leading for Better Product Outcomes
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