Build your personal brand in product
how to level up your product persona
The start of a new year invites us to take stock of our goals, but also of how we’re seen by the world around us. For product leaders, a strong personal brand is the difference between doing great work and also being recognized for it. Establishing a personal brand is a way to demonstrate influence—the ability to inspire, lead, and solve tough challenges. The most trusted product leaders are those others look to for insight and direction. Building that level of trust and recognition doesn’t happen by chance; it requires focus and intention.
Start with clarity. Define what you stand for as a product leader. Maybe it’s your ability to connect customer needs to business outcomes or your track record of transforming teams into innovation powerhouses. Whatever it is, focus your energy on making that your cornerstone. Your personal brand should reflect the impact you’ve already made and the unique perspective you bring to every conversation.
Consistency matters. Product leadership is a results-driven field, but people need to hear the story behind the results. Share your experiences openly—what worked, what didn’t, and what you learned. Write, speak, and engage where your peers and colleagues are listening. The more consistently you contribute to the larger dialogue, the more visible and valuable your expertise becomes.
But here’s the secret to taking it further: amplify your efforts by joining platforms that elevate your voice. The Products That Count Awards Advisory Board offers a chance to do exactly that. This is the opportunity participate in shaping the industry alongside the most influential leaders in product. When you help identify and celebrate groundbreaking work, you’re cementing your reputation as a leader who understands excellence and innovation.
Building your personal brand takes focus and commitment, but the rewards are transformative to your career. The right opportunities, like our Advisory Board, can accelerate your impact. Ready to join our 2025 Awards Advisory Board? Submit your application below.
This is your moment to create a legacy and lead in a way that resonates beyond the products you build.
Awards season is here! Think your product has what it takes to stand out among the best? Showcase its impact by submitting it for the 2025 Product Awards. Don’t miss the chance to gain recognition for your team’s hard work and innovation.
Celebrate visionary leadership by nominating a Chief Product Officer for the 2025 CPO Awards. Shine a spotlight on the leaders driving change and shaping the future of product management.
Check out our line-up of incredible speakers for the coming months, and stay ahead of the competition.
ON JANUARY 22, Amazon Fmr. Head of Product on How to Build Impactful AI-Driven Products. Save your spot.
ON JANUARY 29, Gyroscope AI Managing Partner on Efficient Design Work in the Age of AI. RSVP today.
ON MARCH 19, Copper CPO on Crafting a Storyboard-Driven Product Vision. Reserve your seat.
Each week, we publish videos, podcasts, and articles created by C/VP-level product leaders at some of the most innovative organizations, including Credit Karma, Microsoft, Etsy, and others.
Trending Videos
Watch these and all our recent videos on YouTube or ProductsThatCount.com.
Recent Podcasts
Listen to these and all recent podcasts on Substack, Apple, or Spotify.
Popular Articles
“Embracing AI/ML: A Non-Technical Roadmap for Product Managers” by Priyanka Pande, Product Lead, Capital One AI/ML
“5 Organization Frameworks for Product Teams” by Jean Sebastien Chouinard, Former Product VP, Wavo.me
“The 2024 Product Guide: The AI & Data Issue” by Products That Count.
“All Paths Lead To Product” by Patrick Charbonneau, VP Product Management, MEDFAR Solutions Cliniques.
“3 Ways to Harness AI for Good: Beyond the Buzz” by Zachary Fleming, CEO, WellB
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