Championing customer identity
Championing customer identity
tactics to remove friction.
Customer identity goes against customer delight. It's friction, but it's a necessary evil. There are ways to make customer identity more appealing to users. But it's not simple: There are very serious backend challenges, privacy issues, and security issues.
How can a world-class product leader design a solution that addresses these challenges?
As revealed in a recent podcast episode featuring Products That Count CEO Hoda Mehr and Okta CPO Cassio Sampaio, there are three simple rules product leaders can follow to accomplish both customer privacy and delight.
Security and privacy should be built into the technical architecture and design from the ground up. Make it a core consideration, not an afterthought.
Understand evolving customer expectations around privacy and what level of sharing or control customers find acceptable. Provide choices.
Develop technical expertise internally or through partnerships to understand security best practices and balance user needs with technical constraints.
Watch the live recording here and uncover all the secrets to creating balance in technical products.
Check out our free line-up of incredible speakers for the coming months, and stay ahead of the competition in Q2.
ON MAY 15, Mastercard Product VP on Building and Monetizing Customer-Centric Data Products. Grab a ticket.
ON MAY 22, Elevance Health CPO on Enhancing the Impact of Product Management on Sustainable Business Growth. Secure your spot.
ON JUNE 5, Fireside Chat With Meetup Fmr. CPO. RSVP today.
ON JUNE 12, Preparis VP of Product on Building a Great Platform Product. Register today.
ON JUNE 26, Meta Product Leader Building Product Strategy with Customers. Secure your ticket.
ON JULY 3, Dealops Co-Founder on B2B Pricing Strategies. Reserve a spot.
ON JULY 10, Trellix VP of Product on GenAI in Cybersecurity. RSVP today.
ON JULY 17, Questrade Financial Group CPO on Driving Agile Product Management in Financial Services. Grab a ticket.
Each week, we publish videos, podcasts, and articles created by C/VP-level product leaders at some of the most innovative organizations, including Credit Karma, Microsoft, Etsy, and others.
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