How should product leaders rethink pricing in an AI-driven world where value, speed, and automation are constantly shifting? In this podcast hosted by EY Platform Operations Lead Justin Leibow, Decision Alpha CEO Etinosa Agbonlahor speaks on behavioral economics and the evolving psychology of pricing. She explores how companies can move beyond cost-plus models, design pricing as a strategic feature, and adapt monetization strategies as AI reshapes outcomes, efficiency, and customer expectations.
Decision Alpha CEO on Behavioral Economics and the Future of Pricing in the AI Era
Feb 16, 2026
Product Talk
Produced by Products That Count, a 501(c)3 nonprofit that helps everyone build great products, this podcast is an award-winning show by and for product minds, with millions of downloads and a 5-star rating on most major platforms. Each of the 300+ episodes features a product leader interviewing another product leader and exploring what it takes to build great products. Recent ones feature the Chief Product Officers of Brex, Glassdoor, Experian and more.
About Us: Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of 30% of all Product Managers globally by providing exceptional programming, including award-winning podcasts and popular newsletters, for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.org.
Produced by Products That Count, a 501(c)3 nonprofit that helps everyone build great products, this podcast is an award-winning show by and for product minds, with millions of downloads and a 5-star rating on most major platforms. Each of the 300+ episodes features a product leader interviewing another product leader and exploring what it takes to build great products. Recent ones feature the Chief Product Officers of Brex, Glassdoor, Experian and more.
About Us: Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of 30% of all Product Managers globally by providing exceptional programming, including award-winning podcasts and popular newsletters, for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.org.Listen on
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