Products That Count
Product Talk
EP 191 - Hinge CPO on Setting Goals and Hyper Customer Focus
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EP 191 - Hinge CPO on Setting Goals and Hyper Customer Focus

To empower your team, as a product manager or executive, you need to set clear goals and outcomes. However, this can be difficult when each individual communicates and documents in different ways that make sense to them. How do you establish the North Star while staying hyper-focused on customers? Hinge CPO Michelle Parsons shares her methods for creating and mapping organizational goals that will scale product.

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Products That Count
Product Talk
Produced by Products That Count, a 501(c)3 nonprofit that helps everyone build great products, this podcast is an award-winning show by and for product minds, with millions of downloads and a 5-star rating on most major platforms. Each of the 300+ episodes features a product leader interviewing another product leader and exploring what it takes to build great products. Recent ones feature the Chief Product Officers of Brex, Glassdoor, Experian and more.
About Us: Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of 30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.com.