In this episode of the Product Divergence Series, host Nacho Andrade steps into the dynamic world of entrepreneurship with Prive Founder & CEO Alex Craciun. Drawing from his transformative journey transitioning from a product role at Uber to founding his own venture, Craciun delves into a myriad of invaluable insights. He deftly navigates the delicate balance between "substance" and "optics" in business, emphasizing the art of effective framing and the power of a compelling vision. Craciun sheds light on the significance of building a robust team and fostering a supportive network – one of many crucial startup insights shared here. His advice resonates with aspiring entrepreneurs, particularly product managers seeking to venture into the startup landscape. From the nuanced dynamics of marketing to the design intricacies of crafting a product, Craciun underscores the importance of collaboration across various functions. Moreover, he unveils the secret behind captivating pitches and the relentless pursuit of speed and execution.