Products That Count
Product Talk
EP 368 - Product Divergence Series: bswift VP of Portfolio Strategy, End UX on Personalizing Products
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EP 368 - Product Divergence Series: bswift VP of Portfolio Strategy, End UX on Personalizing Products

How can PMs build personalized products? In this episode of the Product Divergence Series with Ubiety Technologies CPO Nacho Andrade, bswift VP of Portfolio Strategy, End UX Paul Micheli speaks on building personalized product experiences. Paul shares his non-linear journey from biomedical engineering to UX to product management. He discusses the challenges of appealing to diverse personas and balancing competing priorities. Paul also offers advice on getting into product and handling pushback from stakeholders. Listeners will learn strategies for navigating complex product landscapes and advocating for their vision.

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Products That Count
Product Talk
Produced by Products That Count, a 501(c)3 nonprofit that helps everyone build great products, this podcast is an award-winning show by and for product minds, with millions of downloads and a 5-star rating on most major platforms. Each of the 300+ episodes features a product leader interviewing another product leader and exploring what it takes to build great products. Recent ones feature the Chief Product Officers of Brex, Glassdoor, Experian and more.
About Us: Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of 30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.com.