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EP 425 - Varo Bank CPO on Building Trust with Customers through Data-Driven Innovation

How can data be used to build trust with customers? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Varo Bank CPO Wook Chung discusses how the company is using data and behavioral insights to build trust with customers and provide innovative lending solutions. As a digital-first bank aiming to serve the underbanked, Varo is developing new ways to underwrite customers based on their behaviors and transactions over time. Chung shares how they are visualizing the trust relationship and using data to offer near-instant access to credit when customers need it. This interview explores Varo's mission to create a financial operating system that combines traditional banking services in a seamless digital experience, while ensuring regulatory compliance.

Products That Count
Product Talk
Produced by Products That Count, a 501(c)3 nonprofit that helps everyone build great products, this podcast is an award-winning show by and for product minds, with millions of downloads and a 5-star rating on most major platforms. Each of the 300+ episodes features a product leader interviewing another product leader and exploring what it takes to build great products. Recent ones feature the Chief Product Officers of Brex, Glassdoor, Experian and more.
About Us: Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of 30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at