EP 439 - Solsten CEO on Optimizing Product Design and Marketing With Psychology and AI

How can product design and marketing be optimized with psychology and AI? In this episode hosted by Nacho Andrade, Solsten CEO & Co-Founder Joe Schaeppi speaks on his background in UX design, clinical psychology, and adventure therapy, and how that blend of skills informs his approach to product development. He highlights the limitations of demographic and behavioral data in predicting customer behavior, and explains how Solsten uses AI and psychology to provide companies with more accurate insights to optimize their product design, marketing, and advertising. Joe also shares his passion for skiing and physical products, and offers his thoughts on the role of AI in creativity and the future of human-computer interaction.