How can product leaders drive customer-centric transformations? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Altria CPO Olivier Houpert speaks on his mission to transform the company and create a new product portfolio that goes beyond nicotine. Olivier shares his background, including his 30+ years at Procter & Gamble, and explains how he is leveraging Altria's core competencies to develop innovative solutions that "elevate the everyday" for consumers. He discusses the importance of a strong company purpose, the process of prioritizing new product ideas, and the role of experimentation and consumer research. Olivier also provides insights into his approach to personal growth and the team, as well as his perspective on the impact of AI and Gen AI on product development. This conversation offers a glimpse into the strategic leadership and consumer-centric mindset driving Altria's transformation.
EP 452 - CPO Rising Series: Altria CPO on Driving Customer-Centric Transformations
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Produced by Products That Count, a 501(c)3 nonprofit that helps everyone build great products, this podcast is an award-winning show by and for product minds, with millions of downloads and a 5-star rating on most major platforms. Each of the 300+ episodes features a product leader interviewing another product leader and exploring what it takes to build great products. Recent ones feature the Chief Product Officers of Brex, Glassdoor, Experian and more.
About Us: Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of 30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.com.
Produced by Products That Count, a 501(c)3 nonprofit that helps everyone build great products, this podcast is an award-winning show by and for product minds, with millions of downloads and a 5-star rating on most major platforms. Each of the 300+ episodes features a product leader interviewing another product leader and exploring what it takes to build great products. Recent ones feature the Chief Product Officers of Brex, Glassdoor, Experian and more.
About Us: Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of 30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.com.Listen on
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EP 452 - CPO Rising Series: Altria CPO on Driving Customer-Centric Transformations