Every product leader dreams of creating something extraordinary—something that sets a new standard. But what does it take to truly elevate your product?
It starts with delivering unparalleled value. The best products are born from a deep understanding of customer needs, solving real problems in innovative ways. Elevation happens when you go beyond expectations, creating experiences that customers didn’t even know they wanted.
Execution is equally critical. Products that succeed at the next level are built on a foundation of constant iteration, learning, and data-driven decisions. Small, meaningful improvements can create massive shifts in growth and impact over time.
One of the most powerful ways to elevate your product is through recognition. Showcasing your product’s story and achievements celebrates its success but also amplifies its reach and positions your team as innovators. That’s where the 2025 Product Awards come in.
Submitting your product for an award is a chance to demonstrate its excellence, gain visibility, and connect with the leaders driving the future of product management. It’s a powerful step toward elevating your product and making its mark on the industry.
This marks the 8th year of celebrating product excellence, and we’ve already received 9,000 nominations - a 20x increase in just 5 years! Best of all, it’s completely free to nominate your product. Nominate today—submissions close on January 31.
Know someone with a game-changing product? Forward this newsletter and encourage them to nominate—it’s their time to shine.
Do you want to elevate your personal brand? Don’t forget to apply to join our Awards Advisory Board and connect with the most influential voices in product. It’s an opportunity to share your expertise, grow your network, and shape the future of product leadership.
Celebrate visionary leadership by nominating a Chief Product Officer for the 2025 CPO Awards. Shine a spotlight on the leaders driving change and shaping the future of product management.
Check out our line-up of incredible speakers for the coming months, and stay ahead of the competition.
ON JANUARY 22, Amazon Fmr. Head of Product on How to Build Impactful AI-Driven Products. Save your spot.
ON JANUARY 29, Gyroscope AI Managing Partner on Efficient Design Work in the Age of AI. RSVP today.
ON FEBRUARY 12, Pluralsight VP of Product on Translating Tomorrow: Making Knowledge Global with AI-Powered Precision. Get your ticket.
ON FEBRUARY 19, The Weather Network VP of Product Marketing on Essential Skills of a Product Manager. Register here.
ON MARCH 19, Copper CPO on Crafting a Storyboard-Driven Product Vision. Reserve your seat.
Each week, we publish videos, podcasts, and articles created by C/VP-level product leaders at some of the most innovative organizations, including Credit Karma, Microsoft, Etsy, and others.
Trending Videos
Watch these and all our recent videos on YouTube or ProductsThatCount.com.
Recent Podcasts
Listen to these and all recent podcasts on Substack, Apple, or Spotify.
Popular Articles
“Embracing AI/ML: A Non-Technical Roadmap for Product Managers” by Priyanka Pande, Product Lead, Capital One AI/ML
“5 Organization Frameworks for Product Teams” by Jean Sebastien Chouinard, Former Product VP, Wavo.me
“The 2024 Product Guide: The AI & Data Issue” by Products That Count.
“All Paths Lead To Product” by Patrick Charbonneau, VP Product Management, MEDFAR Solutions Cliniques.
“3 Ways to Harness AI for Good: Beyond the Buzz” by Zachary Fleming, CEO, WellB
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