Shape the future of product leadership
insights that empower CPOs + how you can contribute
As Chief Product Officers continue to shape the future of business, their collective insights reveal emerging trends, challenges, and opportunities. Last year’s CPO Insights Report uncovered invaluable perspectives on how top product leaders are navigating their roles.
As a quick refresh, here are the key takeaways:
Rapid Increase in CPOs: CPOs in Fortune 1000 companies have increased 10X in the last 3 years, with over 40% of these companies now having a CPO.
Pathway to Leadership: 70% of CPOs manage a P&L, achieving this milestone 3 years ahead of schedule, and 20% of CPO Award winners are promoted to President within a year.
Business Performance: Companies with CPOs consistently outperform their peers, using AI and digital strategies for innovation, not just cost efficiency.
AI Leadership: CPOs are owning their companies’ AI agendas, with great CPOs using AI to transform operations and drive market innovation.
Diversity and Meritocracy: 30% of CPO Award winners are women, double last year’s number, and 30% don’t hold graduate degrees, proving merit drives success.
These insights have fueled meaningful conversations and equipped CPOs to tackle the evolving demands of their roles. This year, we’re taking it even further.
We’re calling on all Chief Product Officers to contribute their expertise by participating in the 2025 CPO Insights Survey. Your perspectives will shape this year’s research and provide critical guidance for your peers.
Your insights play a vital role in shaping the future of product leadership. If you’re not a CPO and you still want to get involved, share this newsletter with a CPO in your network and invite them to contribute their perspective.
Have a CPO in mind who exemplifies excellence? Nominate them for the 2025 CPO Awards—it’s completely free and a powerful way to celebrate their impact and achievements.
Together, we’ll make 2025 a defining year for product leadership.
For the past eight years, we’ve celebrated the best in product excellence with the Product Awards, and this year is shaping up to be our biggest yet with over 9,000 nominations—a 20x growth in just five years! Don’t miss the chance to showcase your work—submit your nomination by January 31.
Check out our line-up of incredible speakers for the coming months, and stay ahead of the competition.
ON JANUARY 29, Gyroscope AI Managing Partner on Efficient Design Work in the Age of AI. RSVP today.
ON FEBRUARY 12, Pluralsight VP of Product on Translating Tomorrow: Making Knowledge Global with AI-Powered Precision. Get your ticket.
ON FEBRUARY 19, The Weather Network VP of Product Marketing on Essential Skills of a Product Manager. Register here.
ON MARCH 19, Copper CPO on Crafting a Storyboard-Driven Product Vision. Reserve your seat.
Each week, we publish videos, podcasts, and articles created by C/VP-level product leaders at some of the most innovative organizations, including Credit Karma, Microsoft, Etsy, and others.
Trending Videos
Watch these and all our recent videos on YouTube or ProductsThatCount.com.
Recent Podcasts
Listen to these and all recent podcasts on Substack, Apple, or Spotify.
Popular Articles
“Embracing AI/ML: A Non-Technical Roadmap for Product Managers” by Priyanka Pande, Product Lead, Capital One AI/ML
“5 Organization Frameworks for Product Teams” by Jean Sebastien Chouinard, Former Product VP, Wavo.me
“The 2024 Product Guide: The AI & Data Issue” by Products That Count.
“All Paths Lead To Product” by Patrick Charbonneau, VP Product Management, MEDFAR Solutions Cliniques.
“3 Ways to Harness AI for Good: Beyond the Buzz” by Zachary Fleming, CEO, WellB
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