The new skill map for high-impact PMs
Discover what it takes to lead in the AI Era
Just a quick reminder before we dive in: if you’re heading to re:Invent, click the banner to request your invite to our exclusive Product Executive Salon in Las Vegas.
Every week, I talk to product leaders who are navigating the same tension: AI is reshaping what it means to be great at this job. And yet, the fundamentals that have always defined strong product management still matter. If anything, they matter more.
The PMs who thrive now are pairing timeless product instincts with AI-driven leverage, and they’re deliberate about what they learn and how they grow.
That’s why we built the AI SuperPM Competency Framework: a clear view of the skills, behaviors, and mindsets that distinguish high-impact PMs today.
A few patterns stood out as we shaped it:
They use AI as an amplifier, accelerating discovery, sharpening assumptions, and getting to signal faster.
Their decisions are stronger because their inputs are stronger: better data habits, tighter problem framing, and disciplined experimentation.
They invest in their craft with founder-level intensity, driving their own growth rather than waiting for it.
If you’re focused on leveling up in the AI era, this framework gives you a practical map. It’s something you can use week to week, not just glance at once.
Download the AI SuperPM Competency Framework and use it as your guide for leveling up.
Elevate your craft with our free in-person and online events designed to keep you connected and ahead of the curve.
On November 20 in the Bay Area, A gathering of local product builders swapping lessons and playbooks. Register here.
On December 3 in Las Vegas, (during re:Invent): A private, invite-only salon for senior product executives. Request your invite here.
On December 11 in New York, our community meetup for product leaders shaping what’s next. Register here.
Are you curious about how AI is being used to improve application security? We’re launching a program to test next-gen DevSecOps tools. If you’re interested in being among the first to try, click here to join.
We’re also exploring a pilot for AI native productivity tools. From companies building AI-native team communication tools, to AI-native versions of Airtable, Notion, and more. Interested? Click here to join.
Trending Videos
Watch these and all our recent videos on YouTube or ProductsThatCount.com.
Recent Podcasts
Listen to these and all recent podcasts on Substack, Apple, or Spotify.
Popular eBooks
2025 Q2 Product Guide: The Cybersecurity, Healthcare, and Fintech Issue
The 2025 CPO Insights Report: Product Leadership in a New World Order
Are you enjoying our Product newsletter? We are always striving to elevate our content and provide ample value. Please share your feedback, questions, and comments.