Trust is the new moat
The Q2 Product Awards eBook is here
Today we launched the 2026 Q2 Product Awards eBook, and this one’s entirely about fintech, cybersecurity, and healthcare.
With over 12,000 nominations so far this year, our 29-person Awards Advisory Council had to sort through an enormous amount of noise to select the 73 winners. What they found points to three themes about where product is headed.
The first is vertical AI. The strongest products in this cohort went deep on one high-value problem inside one industry, and that depth is what made them defensible.
The second is the shift from assistants to operators. AI is now automating decisions and the execution that follows. That’s a different category of product than most teams are still building.
The third, and the one I keep coming back to, is trust as the strategic moat. The winners have earned trust in a way that’s genuinely hard to replicate.
You can find a deep dive on these themes and the winners in the Q2 eBook. Download your free copy and meet the products that are transforming their industries.
Nominations are still open for the Product Builder Awards, recognizing the PMs, Sr. PMs, and Group PMs setting the pace for what comes next. Click the banner above to nominate a builder who deserves to be seen.
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