Building products with precision
the secrets to data-driven success
It’s easy to fall in love with a great idea, but how can you know if it’s really what’s right for your users? Our intuition, no matter how informed, can only take us so far. As product leaders, we’re tasked with creating solutions that solve real user problems, but personal assumptions can lead us down costly paths.
When we prioritize data, we’re making a commitment to understand our users deeply and make choices that lead to actual, measurable impact. Think about it this way: data isn’t just there to validate our opinions; it’s there to challenge them. Leveraging data requires a mindset shift, where instead of seeing user feedback as a “nice to have,” we start viewing it as a must-have in every product decision.
When I look at product teams excelling today, they’re not just testing for the sake of it—they’re actively seeking moments where their assumptions are proven wrong. Why? Because each of those moments uncovers a critical insight, giving us a clearer map toward what users actually want.
A/B testing is one of the most powerful tools here. Imagine testing two features you feel equally confident about. In theory, either might work—but testing will reveal which one speaks most strongly to the user. This is the kind of nuanced understanding data provides, helping us make decisions that are backed by the evidence of what works. When we approach product with this level of rigor, we begin building tailored solutions that resonate deeply with our customers.
Ready to see how data can transform your product strategy? Explore our resources to dive into the tools and methods that can make data an integral part of your decision-making.
Check out our line-up of incredible speakers for the coming months, and stay ahead of the competition.
TODAY, Cardagraph Co-Founder on Using AI to Become 20% More Efficient as a Product Manager. RSVP today.
ALSO TODAY, Work Radical Owner on Fractal Product Development: An Organizational Framework for Enterprise Product Development. Get your ticket.
ON NOVEMBER 13, Arkose Labs Head of Product on Adapting to the Age of AI-Driven Cybersecurity Threats. Register here.
ON NOVEMBER 20, FlightHub VP of Product on Unlocking Customer Devotion With Loyalty. Get your ticket.
ON JANUARY 15, Questrade Financial Group CPO on Driving Agile Product Management in Financial Services. Save your spot.
ON MARCH 19, Copper CPO on Crafting a Storyboard-Driven Product Vision. Reserve your seat.
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Each week, we publish videos, podcasts, and articles created by C/VP-level product leaders at some of the most innovative organizations, including Credit Karma, Microsoft, Etsy, and others.
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“The 2024 Product Guide: The AI & Data Issue” by Products That Count.
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